Analytics
Debug views and consent mode: measurement checks before every campaign launch
Ship campaigns with a measurement dry run. DebugView, tag assistant, and consent states catch expensive mistakes early.
The costliest analytics failures happen at launch: wrong conversion IDs, consent blocking tags, or events firing twice. A twenty-minute dry run beats a month of polluted learning.
Launch checklist
Confirm consent defaults, primary conversion events in DebugView, Google Ads / Meta conversion IDs, and that thank-you URLs are not indexed or double-counting. Only then open budget.
Build this into your operating rhythm with GTM & Analytics so media and CRO inherit clean signals.