Spectrometer.co.nz

Services

Web Development for Fast, SEO-Ready Growth Sites

Spectrometer helps marketing and product teams achieve maintainable, high-performance sites through modern development and CMS workflows — so SEO, AIO, paid, and CRO inherit a solid technical base.

Growth engineering vs fragile page builders

Stacks that fight marketing later cost more than they save at launch.

  • Foundation

    Spectrometer development

    Performance, accessibility, clean URLs, and structured data hooks as defaults

    Typical build / page-builder shop

    Ship fast, fix Core Web Vitals and SEO later

  • CMS

    Spectrometer development

    Fields and blocks marketing can edit without a developer ticket

    Typical build / page-builder shop

    Hardcoded pages or builder spaghetti

  • Integrations

    Spectrometer development

    Tracking, SEO, and landing templates built for the full spectrum

    Typical build / page-builder shop

    Plugins bolted on after launch

Development that compounds with every channel

Architecture with commercial budgets. Agree stack, content model, and performance targets before code — including Next.js + headless CMS where it fits.

SEO and AIO technical base. Crawlable templates, schema hooks, and entity-clear content models so organic and AI discovery start strong.

Marketing-owned publishing. CMS blocks for day-to-day copy and page assembly — developers stay on hard problems, not content tweaks.

Measurement wired in. GTM-ready events and conversion hooks so paid and CRO can trust the data from day one.

Build sequence

A clear sequence — so every engagement stays accountable.

  1. 01

    Architecture

    Agree stack, content model, and performance budgets.

  2. 02

    Build & integrate

    Ship pages, CMS fields, tracking, and core templates.

  3. 03

    Launch & harden

    QA, redirects, monitoring, and a clean handoff.

FAQ

Will marketing be able to edit content without developers?+

Yes. We design CMS fields and blocks so day-to-day copy and page assembly do not require a developer — that is a success criterion, not a nice-to-have.

What stacks do you build on?+

We prefer maintainable modern stacks (including Next.js + headless CMS where it fits) over fragile page builders that fight growth work later. Final stack follows your constraints and commercial goals.

How long does a development engagement take?+

Landing systems can ship in weeks; full site builds typically span 6–14 weeks depending on templates, integrations, and migration. We publish a milestone plan before kickoff.

How does development pricing work?+

Usually fixed or milestone project fees. Hosting and ongoing iteration can sit on a retainer. Discovery sizes scope against templates, integrations, and migration risk.

How does this differ from an offshore build shop?+

Build shops deliver tickets. We deliver Full Spectrum Performance Marketing infrastructure — SEO/AIO readiness, conversion templates, and analytics — with collaborative embedding into your team.

Need a build that marketing can actually run?

Book a Discovery Call. We will map architecture, CMS needs, and the shortest path to a performant launch.

Book a Discovery Call