Services
Google Ads Management for Efficient Search & Shopping Demand
Spectrometer helps growth teams achieve accountable CPA and ROAS on Google through intent-led structure, query discipline, and conversion-aligned landers — not bid automation theatre.
Intent structure vs set-and-forget Smart campaigns
Automation amplifies whatever you feed it — including waste.
Foundation
Spectrometer Google Ads
Tracking and conversion integrity before bid strategies
Typical PPC management
Optimise bids on soft or broken conversions
Queries
Spectrometer Google Ads
Disciplined coverage, negatives, and commercial intent mapping
Typical PPC management
Broad match hope and monthly keyword dumps
Post-click
Spectrometer Google Ads
Landers aligned to SEO learnings and CRO
Typical PPC management
Send everything to the homepage
Google Ads capabilities
Account and tracking audit. Fix measurement and structural waste before scaling spend.
Rebuild for intent. Campaigns and creatives mapped to commercial queries — search, shopping, and performance where they fit.
Scale with proof. Increase spend only where CPA/ROAS holds.
Full-spectrum learnings. Organic keyword insights inform paid coverage; CRO improves the pages that catch the click.
Google Ads delivery
A clear sequence — so every engagement stays accountable.
Account & tracking audit
Fix measurement and structural waste first.
Rebuild for intent
Campaigns and creatives mapped to commercial queries.
Scale with proof
Increase spend only where CPA/ROAS holds.
Related
Continue the pathway
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FAQ
How do you charge for Google Ads management?+
Monthly management fee plus your Google media spend. Audits and rebuilds may be project-based. Fee scales with account complexity and spend level — confirmed after discovery.
Will you take over our existing Google Ads account?+
Yes. We audit first and recommend restructure vs rebuild with a clear risk/effort trade-off before changing live campaigns.
How soon can efficiency improve?+
Negatives, tracking fixes, and structural waste often improve CPA within 2–6 weeks. Competitive categories still need creative and landing work to hold gains.
What access do you need?+
Google Ads admin, Google Analytics/GTM, Merchant Center if shopping, and landing page change pathways. Budgets stay in your billing.
How do Google Ads and SEO work together here?+
Shared intent data: paid reveals converting queries fast; SEO compounds durable coverage. We run them as one demand system, not rival retainers.
Ready to stop wasting Google spend?
Request a Free Expert Audit. We will review account structure, tracking, and landers — then recommend the fastest efficiency path.