Services
Google Ads Management for Efficient Search & Shopping Demand
Spectrometer helps growth teams achieve accountable CPA and ROAS on Google through intent-led structure, query discipline, and conversion-aligned landers — not bid automation theatre.
Intent structure vs set-and-forget Smart campaigns
Automation amplifies whatever you feed it — including waste.
| Criterion | Spectrometer Google Ads | Typical PPC management |
|---|---|---|
| Foundation | Tracking and conversion integrity before bid strategies | Optimise bids on soft or broken conversions |
| Queries | Disciplined coverage, negatives, and commercial intent mapping | Broad match hope and monthly keyword dumps |
| Post-click | Landers aligned to SEO learnings and CRO | Send everything to the homepage |
Google Ads capabilities
Account and tracking audit. Fix measurement and structural waste before scaling spend.
Rebuild for intent. Campaigns and creatives mapped to commercial queries — search, shopping, and performance where they fit.
Scale with proof. Increase spend only where CPA/ROAS holds.
Full-spectrum learnings. Organic keyword insights inform paid coverage; CRO improves the pages that catch the click.
Google Ads delivery
A clear sequence — so every engagement stays accountable.
Account & tracking audit
Fix measurement and structural waste first.
Rebuild for intent
Campaigns and creatives mapped to commercial queries.
Scale with proof
Increase spend only where CPA/ROAS holds.
Related
Continue the pathway
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FAQ
How do you charge for Google Ads management?+
Monthly management fee plus your Google media spend. Audits and rebuilds may be project-based. Fee scales with account complexity and spend level — confirmed after discovery.
Will you take over our existing Google Ads account?+
Yes. We audit first and recommend restructure vs rebuild with a clear risk/effort trade-off before changing live campaigns.
How soon can efficiency improve?+
Negatives, tracking fixes, and structural waste often improve CPA within 2–6 weeks. Competitive categories still need creative and landing work to hold gains.
What access do you need?+
Google Ads admin, Google Analytics/GTM, Merchant Center if shopping, and landing page change pathways. Budgets stay in your billing.
How do Google Ads and SEO work together here?+
Shared intent data: paid reveals converting queries fast; SEO compounds durable coverage. We run them as one demand system, not rival retainers.
Ready to stop wasting Google spend?
Request a Free Expert Audit. We will review account structure, tracking, and landers — then recommend the fastest efficiency path.