Paid
A practical PPC audit checklist for NZ brands
Account structure, tracking, creative, and budget signals we review in the first two weeks.
Start with conversion tracking integrity, then account structure, then creative and query coverage. Most wasted spend hides in mismatched intent and soft conversion definitions — not in bid strategies alone.
Two-week audit order
Week one: goals, conversion definitions, GTM/GA4 integrity, brand vs non-brand split. Week two: query themes, RSA coverage, lander match, and budget constraints that force the algorithm into bad learning.
When efficiency is the brief, see our paid efficiency pathway and Google Ads delivery.