Spectrometer.co.nz

About

Our Work — Full Spectrum Performance Marketing in practice

Spectrometer helps commercial teams prove revenue, leads, and conversion growth through data-informed, expert-driven multichannel delivery — not single-channel highlight reels.

Our Work is the proof layer: commercial problems solved across web, SEO, AIO, paid, CRO, and analytics — judged by pipeline quality, conversion rate, and efficient acquisition.

We publish pathways and outcomes that show the whole system, not a niche slice. Start with the problem you have today; follow the stack that fixed it.

What “good work” means here

We score engagements on commercial outcomes — not activity volume.

What “good work” means here: Spectrometer proof standard versus Typical agency portfolio
CriterionSpectrometer proof standardTypical agency portfolio
FrameBusiness problem → multichannel system → commercial resultChannel tactic showcase with vanity metrics
EvidenceRevenue, leads, conversion, CPA/ROAS, pipeline qualityImpressions, rankings, or aesthetic before/after
OwnershipStack-level accountability across acquire, convert, measureOne specialty’s contribution, seams unexplained

Client proof

Operators who needed the full stack — not a niche slice.

Spectrometer took ownership of the full stack — site, search, paid, and measurement. Pipeline quality jumped because nothing was working in isolation.

Alex Reid

Head of Growth · NZ ecommerce brand

They embedded with our team, not beside it. Web and SEO finally shared the same commercial priorities — and the numbers moved.

Jordan Hale

Marketing Director · B2B SaaS

Paid was bleeding because landers and tracking were someone else’s problem. Spectrometer fixed the whole loop — CPA finally made sense.

Sam Okoro

Founder · Professional services

Our Work — FAQs

Can we see detailed case studies?+

Yes — start with Case studies for problem-led write-ups, or jump into a use-case pathway that matches your bottleneck.

Do you only show full-stack engagements?+

No. Many wins start with one or two services. We still frame the work against the commercial system so you see what changed — and what comes next.

How do we know the work will fit our industry?+

Browse industry pages for context, then book a discovery call. We map your goal, stack, and constraints before recommending a path.

What should we prepare before a portfolio review call?+

Your north-star metric (revenue, leads, or conversion), current channel mix, and the biggest leak you already suspect. We will pressure-test from there.

Want work like this on your stack?

Book a Discovery Call. We will map your bottlenecks to a Full Spectrum plan — and a clear first engagement.

Book a Discovery Call
Our Work — Portfolio & proof | Spectrometer — Spectrometer