AIO
Brand entity hygiene: the AIO foundation most teams skip
Inconsistent names, thin About pages, and conflicting NAP data teach AI the wrong story about your brand.
Before you chase AI citations, make sure the entity is coherent. Same legal name, trading name, and service descriptions across site, directories, and social — or models will hedge and prefer clearer competitors.
Audit the entity graph
Align organisation schema, About copy, leadership bios, and service taxonomy. Kill outdated microsites that still rank. Treat Wikipedia-style clarity as a commercial asset, not a vanity project.
Entity work is core to AIO and often overlaps with local and multi-market SEO hygiene.