AIO
Measuring AIO: proxies that matter before perfect attribution
You will not get perfect AI referral stats overnight. Track branded search, citation checks, and assisted conversions instead.
AI answer traffic is under-reported in analytics today. Waiting for perfect attribution is a good way to do nothing while competitors become the default citation.
Use directional signals
Track branded query volume, share of citations in recurring prompt sets, and qualitative win/loss on category questions. Tie content sprints to those prompts — then validate with CRM and assisted conversion views.
Pair AIO measurement with trustworthy GTM & Analytics so you are not guessing from vanity dashboards.