CRO
CRO that respects SEO: test without torching organic equity
Winning variants can still hurt rankings if they gut content depth or break internal links. Test with guardrails.
CRO and SEO share the same URLs. A variant that removes proof blocks or collapses unique copy into a thin form page may lift short-term conversion while quietly damaging demand capture.
Guardrails for experiments
Protect unique commercial copy, schema, and critical internal links. Prefer testing layout, CTA hierarchy, and form friction over deleting the substance that earned the click.
Our CRO and SEO programs share those rules so growth channels do not fight each other.