CRO
Experiment backlog hygiene: fewer tests, clearer decisions
A backlog of thirty unprioritised ideas is not a CRO program. Score by impact, confidence, and ease — then ship.
Teams drown in ideas and starve for decisions. A healthy CRO system runs a short ranked backlog, ships one meaningful test at a time, and documents what was learned even when the variant loses.
ICE is enough to start
Impact, confidence, ease — scored weekly with marketing and product in the room. Kill zombie tests that never reach significance because traffic was split too thin.
For traffic-to-revenue programs that include CRO, see traffic to revenue and CRO.