SEO
Ecommerce SEO that ships: category architecture before content volume
More blog posts will not fix thin category pages. Fix taxonomy, facets, and internal linking first.
Category pages are the commercial spine of ecommerce SEO. If they are thin, duplicate, or buried under facet noise, product content cannot rescue the account.
Prioritise indexable money URLs
Define which facet combinations earn indexation, consolidate near-duplicates, and make internal links express hierarchy — not just “related products” widgets. Then write for commercial intent on the pages that already attract demand.
Our ecommerce SEO work starts with demand systems, not blog calendars.