SEO
Local SEO for multi-location NZ brands: entities, pages, and reviews
Location pages need unique proof and clean NAP entities — not spun city copy pasted across fifty URLs.
Multi-location SEO in NZ fails when every suburb page is the same paragraph with a city name swapped. Search systems reward real entities: consistent NAP, distinct proof, and services that match what each location actually delivers.
Build location pages like commercial assets
Give each location unique team, offer, or service-area proof. Connect Google Business Profiles to the right landing URLs. Treat reviews as a system — ask, respond, and surface themes on-site.
Pair local entity work with local & multi-location growth programs when paid and organic need the same location truth.