Web
CMS architecture for marketers: editable without breaking the funnel
Give content teams control where it helps — and lock structure where it protects conversion and SEO.
The wrong CMS model creates either a bottleneck (devs for every copy change) or chaos (marketers editing layouts that break measurement and SEO).
Blocks with guardrails
Prefer reusable blocks with constrained fields over free-form builders. Heroes, proof strips, FAQs, and CTAs should be editable; global nav, schema, and critical templates should not be improvisation zones.
We build CMS-ready sites under Web so content velocity and commercial structure stay aligned.