Web
Core Web Vitals still matter: speed as a conversion and SEO input
LCP, INP, and CLS are not vanity scores. Slow pages tax paid CPA and organic rankings — especially on mobile.
Field data beats lab screenshots. If mobile LCP sits above ~2.5s on money pages, you are paying a tax on every paid click and every organic visit.
Fix the template, not one hero image
Most wins come from template-level work: image policy, font loading, third-party scripts, and server TTFB. One-off homepage tweaks rarely hold when category and product templates stay heavy.
Performance belongs in the build brief — not as a post-launch cleanup. Our web development and hosting work treats speed as a default, not an add-on.