Web
Hosting choices that protect SEO: uptime, TTFB, and staging discipline
Cheap hosting is expensive when crawl budget, checkout reliability, and campaign landers share the same fragile stack.
Search and paid both assume your site answers quickly and consistently. Shared underpowered plans, missing staging, and ad-hoc deploys create ranking and conversion volatility that looks like “channel issues”.
Operational basics that compound
Use staging that mirrors production, monitor TTFB and error rates on money URLs, and keep bots away from draft environments. Cache aggressively where safe — never cache personalised cart or checkout responses.
For performance and uptime as defaults, see web hosting.